Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Link Patched Jun 2026

: Provides access to supplementary files, including datasets and relevant videos. Note that some advanced instructor content on this site may be password-protected.

Evaluates and selects channels based on performance metrics. Key Metrics and Tools : Provides access to supplementary files, including datasets

Practical application using Excel pivot tables and data-driven presentations. Key Models & Techniques Featured : Provides access to supplementary files

: Predictive analytics, data mining, and forecasting models to anticipate market shifts. : Provides access to supplementary files, including datasets

Example of Promotion Allocation using analytics.