While some lean into maximalism, the Malayalam industry has birthed a cult following for "quiet luxury." Actresses like Parvathy Thiruvothu and Nazriya Nazim often step out for promotions in tailored pantsuits, crisp cotton saris, muted earthy palettes, and barely-there makeup. This style resonates deeply with the content-driven nature of Malayalam cinema, where the focus remains strictly on the craft rather than the glitz.

Some key issues that have been raised in this context include:

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