: Selling more existing products to existing markets. This is the lowest-risk strategy.
: Focuses on increasing sales of existing products in existing markets. Market Development corporate strategy igor ansoff pdf
The most famous tool from his work is the (commonly called the Ansoff Matrix). It provides a framework to help executives, senior managers, and marketers devise strategies for future growth. : Selling more existing products to existing markets
: Involves creating new products for a firm's current market base. Diversification corporate strategy igor ansoff pdf